A nine day UX challenge, General Assembly asked designers to create a feature that would boost social interaction between Netflix members. A thorough UX process, from competitive business research, sitemaps, and wireframes to high fidelity mockups and an interactive prototype, resulted in the Netflix Screening Room.
Appropriating elements from Google Hangout, the Screening Room is a virtual movie theater where Netflix members can stream titles together, remotely and simultaneously. Not only can they share playback controls, but they also have the option (easily disabled/ enabled) to socialize via on-screen text chat and video chat. Furthermore, there is the option to send the on-screen chat to a secondary device, such as a cell phone.
Acting as a user experience consultant for the Estee Lauder Company, I built a prototype in Axure to test the introduction of a sticky navigation, edited menus, new search functionality, and scrolling landing page for the Aveda website. I built multiple prototypes for both full-size browser windows, as well as versions optimized for an iPad screen.
The interactive prototypes were then used for a series of user tests to determine the most effective solution.
In 2011, I left behind a PhD program in art history at NYU to explore the world of e-commerce. I launched Sepia NY Retro in March of 2011, an online vintage clothing boutique featuring handpicked, one-of-a-kind items.
After developing the site for three years, Sepia NY was an intensive, hands-on learning experience and an amazing foray into entrepreneurship. As sole proprietor and employee, I authored all the content of the site - graphics, photography, styling, information architecture, products, copy, and code.
A Nikon D5100, Photoshop, a Brooklyn roof top, natural light, a tripod, serious style, and me, myself, and I. These photos were taken as part of my fashion blog, showcasing the products I sold on my ecommerce site, Sepia NY Retro. A one man job, these give a good sense of my unique voice as a stylist, photographer, blogger, and entrepreneur.
Marketing materials and digital high fidelity wireframes; created with Adobe Photoshop.
Alchemy Creamery, a highly acclaimed NYC based ice-cream company, assigned me with the task of redesigning their company website. The primary objectives were to introduce a shopping experience to the site, catalyze engagement with social buttons, reduce the bounce rate, and increase traffic.
To learn more about the process, download the case study.